Golden LA’s Luke Gilford, The Ad Council, and R/GA find “A Place To Call Home” for the LGBTQ+ Community

The Ad Council is launching a national effort to address LGBTQ+ discrimination across the country. The new initiative is part of its Emmy-winning “Love Has No Labels” campaign and comes at a pivotal time: Nearly a decade after marriage equality passed nationally, LGBTQ+ hate and violence are on the rise, and more than half of states still do not offer critical protections for LGBTQ+ people across fundamental areas such as housing and public services.

Created pro bono by R/GA and directed by filmmaker Luke Gilford via production company Golden LA, the “American Dreams” PSAs seek to bring together people from all walks of life to not only raise awareness of LGBTQ+ discrimination but share real-life experiences that drive people to take action to break down the barriers many LGBTQ+ people continue to face every day.

This PSA, “A Place To Call Home,” shows the housing discrimination LGBTQ+ folks face, in effect denying the American Dream of having a home to call your own.

“No one should face discrimination because of who they are,” said Ad Council president and CEO Lisa Sherman. “There is more that unites us than divides us, and this new campaign was designed to empower individuals across the country to see the inequities impacting so many and take actions that help ensure that LGBTQ+ people also have the opportunity to pursue their dreams.”

Check out this Spot of the Week in Shoot!