UNIT9's Drea Cooper Talks Admired Contemporaries & His Love For Storytelling
April 11, 2025
UNIT9 director Drea Cooper reflects on the power of great storytelling - from cosmic car ads to grindhouse-inspired spots - the unpredictability of production life, and the importance of good communication.
Who are three contemporaries that you admire, and why?
Daniel Mercadante - Mercadante work is imbued with a sensitivity and honesty rarely seen in commercial work. He also shoots everything himself, which I really appreciate.
Lauren Crew - Crew is an incredible photographer, filmmaker, and good friend. She always finds a beautiful frame and a touch of magic to bring her subjects alive.
Johnny Green - Green has consistently produced some of the most impressive commercial work with arresting and abstract visuals supported by a visceral humanity.
Please share 2-3 pieces of work that exemplify great directing.
This spot for Audi was Johnny Green’s first commercial and is a bold introduction to his talent. The concept is straightforward, yet wild: Audi’s design process for the new A6 mirrors NASA’s approach to innovation. The A6 is imagined as a creation born from the stars, launching from space and landing on Earth.The execution, however, is far from simple. Told through the perspective of a metalworker heading home after a long day, the spot combines live action, archival footage, and a mix of practical and visual effects to create a dynamic visual experience.
Read more in shots!