H/L's Chris Kilcullen Talks Usability & Inclusivity As A Booster For Business
April 17, 2025
The European Accessibility Act (EAA) comes into effect on June 28th 2025, mandating minimum accessibility standards within the scope of digital products and services. The goal: to improve the user experience (UX) of all people, but especially the 87 million within the EU who live with disabilities – including physical, mental, intellectual, and sensory impairments – by removing the barriers that prevent them from interacting with their environment on an equal basis with others.
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The Business Case
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Chris Kilcullen, VP/director of digital marketing at H/L, makes the point that even just making your website more accessible can benefit business. “Designing and coding interfaces that are not just usable but highly accessible will give you an advantage over your online competitors. What most organisations fail to realise is that the more inclusive and accessible your website is, the better your site is for SEO. That means lower bounce rates, deeper search engine indexing, higher engagement rates and, ultimately, higher page rankings.”
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