Epoch’s Martin de Thurah and Volkswagen See “Life Half-Full”

Legacy auto brand Volkswagen is continuing its train of heartwarming spots with the launch of "Life Half-Full," celebrating the arrival of the ID. Buzz in America. 

Helmed by advertising agency Johannes Leonardo [in collaboration with Epoch Films' Martin de Thurah], the car brand's new one-minute spot seeks to tout the electric minivan as perfect for making everyday moments more meaningful. 

Set to the tune of Elaine Stritch's song "Are You Having Fun?", the advert highlights colorful slice-of-life moments from Volkswagen drivers, with the minivan accompanying them as they make the most out of life. 

Through lively and vivid imagery, the car brand positions its ID. Buzz as the minivan of choice for people who seek out fun and fulfillment. 

Rachael Zaluzec, Volkswagen America CMO and SVP of Customer Experience and Brand Marketing, shared more details about the uplifting campaign:

"For Volkswagen, our all-electric ID. Buzz is more than simply another vehicle within our lineup. Rather, the ID. Buzz, the reincarnation of the iconic microbus, embodies the spirit of our brand yesterday, today, and tomorrow."

Meanwhile, Johannes Leonardo Chief Creative Officer Jonathan Santana explained how the ID. Buzz's arrival in the U.S. represents an opportunity, and the agency has an "immense responsibility" to "rekindle what cemented the original bus in the hearts and minds of Americans in the first place."

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