Love Song’s Kelly Bayett on Building an Unbreakable Culture

Love Song Managing Partner Kelly Bayett shares her many insights on fostering culture at both Love Song and Barking Owl.

A strong company culture is vital to the success of any business. When employees feel happy, valued and supported, they develop a deep sense of loyalty that drives both individual and collective success.

In my career, I’ve built two thriving companies from the ground up — an award-winning music and sound company in an industry that wasn’t particularly welcoming to female founders and a highly successful production company alongside a partner. Both businesses have earned a reputation for their exceptional talent and creative output and their outstanding company culture.

Interestingly, culture was never something I deliberately set out to create. It became a natural byproduct of how I run and lead my teams. This led me to reflect on how great cultures emerge, and one thing I’ve learned for certain is that a positive culture doesn’t come from pizza days or taco trucks.

1. Work as hard or harder than you expect from others
As an owner or manager, people watch your example and follow your lead, so communicate clearly. As owners, we would take out the trash or wash dishes. We wanted to be clear that we were never better than any task, and doing these small things removed the rumblings of “it’s not my job” from the staff since we all participated in both the big stuff and the small stuff.

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