Love Song and Barking Owl Founder Kelly Bayett on Leading With Humility, Compassion, and Honesty

Last year brought significant changes to the marketplace, setting the stage for a transformative 2025. On one hand, we saw large agencies growing even larger through mergers and acquisitions. On the other, small independent agencies proved that hustle, ingenuity and bold thinking could secure remarkable clients and make a meaningful impact. These shifts remind us that innovation and creativity thrive at every level of the industry.

In the US, a new political administration is reshaping the national landscape with fresh ideas and values that will undoubtedly influence how businesses and industries move forward. Meanwhile, AI continues to spark curiosity and drive innovation for some while fueling fear and uncertainty for others. It’s a tool with the potential to redefine how we work – if we approach it with thoughtfulness and intention.

This year is poised to be one of profound change and transformation. Numerologically, 2025 is a 9-year (2+0+2+5 = 9), symbolising endings and paving the way for powerful new beginnings. It’s a time to reflect, adapt, evolve, and actively create the world we want to live in. For many of us, this means embracing humanity and prioritising the kind of leadership that shapes not only our workplaces but also the broader culture around us.

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