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Catherine Bull of Lost Planet’s Insights and Inspirations

October 16, 2024

Lost Planet editor Catherine Bull is featured in shots’ “On My Radar.”

What’s the most creative advertising idea you’ve seen recently?
I love all the wacky promotional giveaways at baseball games, not just bobbleheads. And I was at a game over the weekend, and they had A Steal of a Deal! If a Dodger steals a base, am/pm gives everyone a free hot dog and Coke. Stuff like this is so fun. You really feel like you won the lottery or something. And the promotions are so blatant, there’s no shame in it.

What website(s) do you use most regularly?
New York Times Games. I don’t need coffee in the morning, but I can’t start the day without doing all the word puzzles, and always in this order: Connections, Wordle, Strands. I always have an open Spelling Bee that I’m working on — I’m usually about a week behind, so I’m always catching up on past puzzles.

I still have to do the crossword on paper though. I love the Set Game for a visual game, and you can play that online at setgame.com.

What’s the most recent piece of tech that you’ve bought?
Does a coffee grinder count? It’s Bodum. I also just got a ball winder, for yarn. I am low-tech.

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