Lost Planet’s Kenny Shimm and Doug Yablun Edit Tinder’s Star-Studded Spots
November 10, 2026
Tinder, the world’s most popular dating app, launched a series of campaigns built around the idea that “The best part of Tinder isn’t on Tinder”.
The campaign unveils the brand’s newest features - Group Hangouts, IRL Events, Double Date, Astrology Mode, and Music Mode. Brought to life by leading creative agency VIRTUE Worldwide, part of VICE Media, the campaigns span video, social, live events, and OOH, and arrive alongside Tinder’s visual evolution. VIRTUE Worldwide won Tinder’s Brand AOR pitch in the summer, and will continue to partner with them to launch more campaigns over the next year.
Driven by research in Tinder Year in Swipe 2025, which found 37% of young singles plan to embrace group or double dating in 2026, the campaign speaks to Gen Z’s appetite for lower-pressure, social connections that move from DMs into real life.
To highlight Tinder’s five new features, the creative uses mixed media, hero films, and tailored spots starring Owen Thiele, Tove Lo, and Ken Eurich to show how bringing friends along makes dating more fun and leads to real-world chemistry. The campaign includes:
A Group Hangouts spot starring actor Owen Thiele: Thiele plays a mockumentary-style birdwatcher observing single groups coming together in a comedic, nature-doc-inspired spot.
An IRL Events after party featuring Tove Lo & Ken Eurich: At Tove Lo’s LA after party, creator Ken Eurich hosts a hidden”Between Us Girls” confession booth to get real-time dating tea from attendees.
The Hero Film & 15s Feature Spots: Shot on mixed media and set to Tove Lo’s I’m your girl right?, the hero film brings the tagline to life, following friends transitioning from app notifications to real-life diner dates, roller rinks, karaoke, and group hangouts, highlighting all the new features on Tinder.
There are also 15-second dedicated spots highlighting each feature separately stemming from the hero film.
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