WW7 Emma Debany Directs Hershey's Nostalgic Summer S'mores Campaign Inspired by The Sandlot
June 9, 2026
More than 30 years after he introduced Scott “Scotty” Smalls to the concept of s’mores in 1993’s The Sandlot, actor Patrick Renna (a.k.a. Hamilton “Ham” Porter, a.k.a. The Great Hambino) has officially returned to the campfire for Hershey’s new summer campaign.
“The tie-in with s’mores and Sandlot was the perfect collaboration,” he said over Zoom. “And then I got to have my son in it, too. We’re cooking s’mores around the fire, filming some fun commercial spots, and eating s’mores. It was a good time.”
Dubbed "Hershey’s Heated Debate," the marketing initiative posits that there are two different types of s’mores eaters: Camp Gooey (those who roast the marshmallow until it’s perfectly golden brown) and Camp Toasty (those who enjoy their mallows burnt to a crisp).
More on Forbes!