WW7 Director Eros V Talks Notebooks, Novelty Hats, and Nightmares
July 9, 2026Whether he's making horror-comedy commercials or award-winning genre shorts, there's a joyful chaos to Eros V's work.The British-Greek writer-director, repped by World War Seven in the US and MindsEye in the UK, has work that includes the SXSW-winning Meat Puppet, Channel 4's JUICE and campaigns for KFC, Marmite and QuickBooks.Here we find his workspace filled with objects that reveal both the artist and pop-culture prizer, one of which may or may not be trying to kill him.
The Japanese NotebookI like to draw, doodle and write nonsense.Some of my best ideas begin as stupid sketches, and I storyboard everything by hand so I always keep my notebook close.Just like a western gunslinger is never without his six-shooter, I am never without my Japanese fineliner pens and thick off-white pages.I burn through one of these things every few months and bring them out in meetings to draw and imagine my way through any problem.On the last TV show I directed, JUICE, I drew a sketch of a whole street set we could build, as an idea to combine various exterior locations on our budget, and it became the basis for the show’s iconic main street.
The Take 9 Cowboy HatThis hat was bestowed upon me by the costume department of my last shoot to honour my great leadership.(I took it while they were not watching.)One of the scripts was country music-themed, and I am not one to half-ass a theme.We found a superb location, brought in vintage guitars, a classic car, old licence plates, and even a tiny custom cowboy hat and boots for The Count, of Sesame Street fame, all to make the world feel true.I believe this is known as “world-building”.And of course, I led by example, by wearing this hat for the whole shoot.
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