WW7 Directing Duo JamsBash on the Work That’s Shaped Their Vision

World War Seven directing duo JamsBash discuss the fun and frustrations of filmmaking.

Who are three contemporaries that you admire?

Jams: I’m a big fan of Megaforce. I like the work that they do. There’s a whimsy and fun to their work that we also try to capture in ours. It’s very different from what we do, but I like the vibe, energy, and excitement they bring to it.

Bash: Both of us love Hiro Murai’s work—the quality of the cinematic language is always so well thought out and well-placed. That’s something that we aim to bring to our advertising life. In our early days of making commercials, we found that if we could make something somewhat soothing to watch, it could separate itself from all of the other noise that was out there. 

Jams: The third one for me would be Dave Free. The stuff that he does with Kendrick is fantastic. The way that he has contemporised black life in America as a form of art and used that image as a piece of advertising—I think that’s brilliant. What he did with Not Like Us was so different; it showed a specific brand of black life in America that was very free and open but presented in a way that felt like fine art at the same time. It’s a music video, sure, but it’s also very considered, and he takes that approach with all of his work, and that’s pretty wonderful.

Head to shots for more!