The Work That Shaped Golden LA’s Martina Magorin 

Martina Magorin is a Stockholm-born, LA-based director. As the daughter of a former critic, she grew up with film all around.

She spent the first chapter of her career as an advertising creative, making content for global brands. Since transitioning to directing, she has shot commercials for notable companies such as H&M, Amazon, and Meta.

Martina’s short film, “Oh Boys,” which explores the social codes of masculinity, recently premiered on Nowness. She also directed two short documentary projects: “Preach.” an eight-episode miniseries about faith and anxiety, and “Night All Day,” an exploration of life above the Arctic Circle when the sun doesn’t shine. Martina is represented by Golden LA.

LBB> The ad/music video from my childhood that stays with me…Martina> I’m a Swede, so we grew up with all of Roy Anderson’s iconic commercials filling the airways. His deadpan humour cracked me up every time.

The one that stuck is his “Felix Ketchup” spot. It’s brilliantly simple and funny. An older couple is sitting at the dinner table. The man starts putting ketchup on his meatballs when he realises it’s sugar-free. He grumbles to his wife, “Did you fall for this nonsense?” And she just replies, “You’ve been eating it for two weeks.” That’s the whole spot. No gimmicks, no nonsense—just pure, understated comedy.

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