PS 260's Marcos Pacheco on His Path to Become an Executive Creative Director

ECD at PS260, Marcos Pacheco is a creative powerhouse who’s lent his extensive design and animation skills to brands like CNN, Nike, YouTube, and more. Here, he shares the artists and work that makes him tick, from iconic logos to Jamie Hewlett.

Who are three contemporaries that you admire?
KAWS blends art with everyday life, creating visually striking and culturally relevant work that merges street and contemporary art. His innovative approach and collaborations with brands like Nike and Comme des Garçons have bridged high art with commercial appeal, making his work widely accessible. His art evokes nostalgia and shared cultural experiences, while his involvement in philanthropic and public art projects highlights his commitment to accessibility and impact.   

Geoff McFetridge has the ability to convey complex ideas through minimalist design, using simple shapes, bold colours, and abstract forms. His creative versatility spans graphic design, illustration, animation, and fine art, collaborating with various artists and brands to push creative boundaries. McFetridge’s distinctive aesthetic and innovative approach explore deeper themes like identity and perception, making his work both accessible and thought-provoking.

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