LOBO Delivers a Whimsical Yet Chilling PSA

Winter may bring cozy nights and festive drinks, but it also carries a hidden risk: a spike in alcohol misuse. To shed light on this seasonal struggle, FCB Health New York, an IPG Health company, teamed up with SAFE Project and LOBO to create ‘The Snowball’, a haunting animated short.

Set to Billie Holiday’s soulful ‘Everything I Have Is Yours’, the film vividly portrays how a single drink can snowball into addiction, with winter’s shorter days and colder nights acting as silent accomplices.

Combining traditional animation with cutting-edge AI, ‘The Snowball’ follows a man whose innocent liquor run spirals into a devastating addiction, symbolized by a growing snowball that consumes his life.

Directed by LOBO’s Mateus de Paula Santos, alongside Tiago Marcondes and Diogo Kalil, the film blends handcrafted visuals with AI-enhanced techniques to create a mesmerizing and emotional narrative.

The result? A powerful reminder of alcohol’s hidden dangers during winter and an invitation to visit TheSnowball.org for support and resources.

With every frame crafted by human hands and enhanced by LOBO’s proprietary 2D Diffusion Render, the film is a stunning marriage of artistry and technology. Paired with Billie Holiday’s haunting voice—her own battles with addiction lending deeper poignancy—‘The Snowball’ is a must-see for anyone ready to face the reality of wintertime alcohol misuse.

Watch “The Snowball” in Motionographer!