Jogger Studios’ Alicia Cargile and Significant Others’ Thom Reimerink on The Shape of VFX and Post-Production

At Significant Others, creative director and senior flame artist, Thom Reimerink says, “A streamlined, cloud-based pipeline allows us to collaborate with talent and creatives worldwide, giving us the flexibility to work with artists and teams from all over the globe. This shift to cloud-based workflows is already proving invaluable, especially when it comes to asset management and real-time collaboration.

“I’ve seen an increasing trend of work leaving traditional hubs like Los Angeles and the US, which is pushing the need for global collaboration. With cloud technology allowing teams to work seamlessly from different locations, the ability to work with creatives and talent from around the world is becoming a necessity. This shift is reshaping not only where the work is done but also how we approach projects and the people we work with. The traditional borders of production are dissolving, and as artists and creatives, it’s essential to embrace this global perspective.”

AI: Praise and Pitfalls
Unsurprisingly, the biggest topic on everyone’s minds is AI. “The roles in VFX and post have, in a way, stayed exactly the same and, in a way, have changed entirely through the emergence of AI after numerous town halls, meetings, videos, pondering, discussing, and ultimately fearing,” reflects Alicia Cargile, executive producer at Jogger Studios. “However, it does not have to be a source of fear! AI is proving to be a powerful tool for artists to use to free themselves from tedious tasks, making more room for the higher-level creative work – the strategic thinking, the emotional storytelling, the artistic nuances that make a campaign truly resonate with their viewers.”

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