How Park Pictures Director and OK Go’s Damian Kulash Turned One Concept into a 577-Hour Experiment

Whenever a new OK Go video drops, the creative community’s mixture of anticipation and professional jealousy is palpable.

Renowned for engineering the most intricate and seemingly impossible shoots, the band have never shied away from putting in the blood (literally, see below), sweat (inevitably), and tears (undoubtedly) needed to conjure greatness.

For its latest offering, A Stone Only Rolls Downhill, co-directed by band frontman Damian Kulash and Chris Buongiorno through Park Pictures, the concept is ‘simple’: turn a grid of iPhones into a mesmerising motion mosaic, executed, of course, with the team’s signature dedication to in-camera ingenuity.

We caught up with Kulash and Buongiorno to break down the creative process, the meticulous planning, and the challenges behind their latest visual experiment.

I think the first thing that always has to be asked when looking at a new OK Go video is… why do you do it to yourselves? Is it a case of finding something that seems impossible to achieve and figuring out a way to do it?
Damian Kulash: Yeah, we definitely have a masochistic streak – a sort of moth-to-the-flame relationship with the dauntingly difficult. But the thing that drives it, deep down, is good old-fashioned human connection. If we can nudge something into existence that catches you by surprise and makes you feel something on a gut level, then we’ve bridged the chasm between our lonely brains.

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