Greenpoint’s Kalum Ko Shoots Washington Post’s “Relentless”
October 21, 2026
The Washington Post is putting the process behind its investigative journalism on display with “Relentless,” a new brand platform from Uncommon Creative Studio that launches with a special edition of the newspaper detailing the evidence behind a single investigation.
The special print edition, which is being sent to subscribers as well as the White House, focuses on the Post’s reporting on the misuse of Flock surveillance cameras. The edition features much of the material that went into producing the story, including interviews, documents and other reporting gathered along the way.
The campaign also includes a 60-second spot, social content, a takeover of washingtonpost.com and physical packages sent to policy makers, media executives and influencers. Uncommon also created a sturdier version of the familiar journalist press pass as a symbol of the reporting celebrated by the platform. “To honor the relentless and courageous pursuit of truth,” the passes read.
A new press-pass-inspired award will also be presented inside the newsroom in connection with the Post’s Ben Bradlee Awards later this year—as part of the newspaper’s 150th anniversary. The award is intended to recognize Washington Post journalists or teams for their pursuit of consequential stories.
The work retains the line “Democracy dies in darkness,” which the Post has been using since 2017.
Amazon founder Jeff Bezos bought the Washington Post in 2013. The paper has endured tumultuous years of late. Bezos ended the paper’s presidential endorsements shortly before the 2024 election, blocking a planned endorsement of Kamala Harris, and also declared that the opinion section would support personal liberties and free markets. Both moves prompted subscription cancellations and staff departures.
In 2025, the Post laid off about 350 of its 800 journalists. Its sports and books sections were folded, metro coverage was sharply reduced, and most international correspondents and editors lost their jobs. However, the paper has continued to prioritize investigative journalism.
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