Greenpoint Pictures’ Alex Fischman Cárdenas on Redefining Storytelling
November 19, 2025
Born and raised in Lima, Perú, Alex Fischman Cárdenas is a director passionate about telling often unheard, honest and visually striking stories. His background in narrative and documentary blend to create beautifully authentic portraits of people and communities.
Alex began his career by crafting the critically acclaimed narrative shorts, ‘La Vieja Quinta’ and ‘Alienación’. During his time in New York, Alex skilfully directed documentary short films such as ‘Teeth’ and ‘Starr’, both of which received recognition as Vimeo Staff Picks.
Alex signed with Greenpoint Pictures for US representation for commercials and branded content. Since then, he has amassed a portfolio of boundary-pushing commercial work for JP Morgan Chase, T-Mobile, Google, among others. In 2023, he was shortlisted for Shots and AICP New Director of the Year.
In 2024 he premiered his latest short film ‘Ovejas y Lobos’ at the Clermont Ferrand International Short Film Festival.
LBB> What elements of a script sets one apart from the other and what sort of scripts get you excited to shoot them?
Alex> I always get excited when I see a script that’s meant to evoke an emotional response from the audience. Whether it’s heart-breaking, funny, or anxiety-inducing. I put that main emotional response at the centre of every decision I’m making as a director.
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