Editors from Lost Planet, Consulate, Work Editorial, and more Share Their Secrets of the Snip

As an agency or brand client, you may have a clear idea for the goals of an edit - and a vision for the final product - but it can be difficult to articulate what you want, to understand why an edit doesn’t meet expectations, or know what your editor needs from you.

Speaking to editors from across the industry, LBB’s Ben Conway went in search of the secrets of the snip, in the hopes of revealing the essential building blocks of their craft and compiling something of a cheat sheet for clients to use when they’re feeling a bit lost in the edit suite.

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Lost Planet’s editor Jo Lewandowska agrees that music plays a vital role in supporting the narrative of a piece, cautioning against a reliance on music libraries. But what she finds most crucial for editors is that they receive sufficient material to work with. “In many cases, the b-roll or off-cuts provide the key moments that enhance the edit and add depth. Shots such as close-ups of details or unscripted, spontaneous scenes may initially seem unnecessary, but they play a critical role in shaping the overall viewer experience,” she says.

“The aim is to leave the audience with a particular emotional response, and these additional elements help create a more immersive and complete world.”

Read the full feature in Little Black Book!