Directors From Park Pictures, Golden LA, JOJX, Greenpoint Pictures, and SLMBR PRTY Talk Sports Ads

LBB’s Addison Capper speaks with seasoned pros, Jungle of Park Pictures, Jordan Bahat of Golden LA, Zac Ella of JOJX, Niles Roth of Greenpoint Pictures, and nutmeg of SLMMBR PRTY about dealing with ever-present time constraints when working with athletes, and the art of balancing realism and choreography.

Depending on which part of the world you have spent the past three months in, we’ve been treated to an undeniably action-packed summer or winter of sports. It all kicked off with the European Championship and Copa America to satisfy the football/soccer needs of three entire continents. That was followed by the entire world convening in Paris for the Olympic and Paralympic Games.

According to Jungle, a directing duo at Park Pictures, the art and the grind of directing commercials shares a striking resemblance to endurance sports. “It’s a continuous process of preparation and persistence, always staying ready until the next project arrives,” they say. “When it arrives, it’s like stepping into the game.”

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