Cut+Run Editor Rasmus Nyholm Schmidt Shares the Art of Storytelling

Rasmus Nyholm Schmidt is celebrated for his ability to craft emotionally powerful, visually captivating projects that spark curiosity and tell deeply resonant human stories. His body of work features standout collaborations with Nike, Telenor, Interflora, Lego, Danish Lottery, Magnum, and T-Mobile.

In 2023, his work earned him a spot on the Epica Awards Shortlist, an Epica Bronze Award, and a Eurobest Bronze Award. Growing up with artistic parents who struggled to make a living from their craft, Rasmus was driven early on to turn art into a viable career.

Initially starting as a writer/director, his passion for storytelling led him to discover the art of editing, where he fell in love with the interplay of narrative, music, and sound design. Advertising became his playground, offering a dynamic blend of creativity and challenge, quickly earning him a following for his inventive brand collaborations.

LBB> The first cut is the deepest: how do you like to start an editing project?
Rasmus> I always begin by immersing myself in the material. Watching the footage without any preconceived notions allows me to understand and feel its natural flow and the story’s potential. Sometimes, I choose a playlist that might resonate with the story and play it in the background while I make selections. This often leads to interesting clashes between the material and the music, creating small coincidences that help guide the direction of the film.

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