Boomshot’s Connor Cassidy on Passion Projects and Proving Grounds
October 8, 2024
What’s the most creative advertising idea you’ve seen recently?
This year’s Wimbledon spot, Always Like Never Before, stands out as one of the more memorable pieces of advertising I’ve seen recently. It’s a total scroll-stopper. Director Carl Addy, McCann London and the numerous other key production partners involved pay homage to one of sports’ most premium brands in a totally unique approach to storytelling. It utilises a beautiful meld of highlights, photography, CGI, FPV, sound design, original music score and historic calls to create a visually stunning collage of Wimbledon’s most iconic moments. Working with premium brands like Wimbledon can be challenging, especially with all the red tape around brand protection, but this group delivered a masterful piece to wow all tennis fans.
What website(s) do you use most regularly?
I’m always on X, Instagram, and TikTok, just like the rest of the world.
What’s the most recent piece of tech that you’ve bought?
Just picked up a pair of Rode Wireless Pro microphones to pair with my camera kit so I can capture my son’s sports and other activities with great audio. If anyone knows about our swim class content, it’s about to get a whole lot better.
Head to shots to read more from Connor Cassidy — Creative Director, editor, and cinematographer at Boomshot!