Arts & Sciences’ Tim McNaughton Gives Vitality a Pup Talk
October 20, 2026
Stanley the motivational dachshund is on hand to give a struggling cyclist a lift in this charming spot for the health and life insurance brand.
A new nationwide campaign for Vitality launches with agency VCCP bringing to life its ‘Your Health’s Best Friend’ brand platform.
Directed by Tim McNaughton through Arts&Sciences, in collaboration with VCCP’s content creation studio Girl&Bear, the hero spot features the charismatic pooch who has been the face of Vitality’s campaigns for the past 12 years.
Emphasising how Vitality offers life-lengthening healthy habits motivation alongside protection, the film sees Stanley deliver a canine pep talk that encourages his galumphing owner Malcolm to put on a bit of a spurt and best an annoying cyclist he encounters on a suburban street.
Liam Wilson, Creative Director at VCCP commented: “This work is a much-needed dose of fun that celebrates the joy of living healthier, with a tiny dachshund encouraging action. It’s a bit of entertainment to remind people just how good life can be.”
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