ArtClass Director and VFX Artist Anthony Rubinstein on the Evolution of Modern Visual Storytelling
July 1, 2026
What happens when anyone can generate beautiful images?
In this episode of Talking Tech with Creatives, I speak with London-based director and VFX artist Anthony Rubinstein about AI, filmmaking, visual effects and the future of creative work.
Anthony describes AI as a third way of making pixels. First, we captured images with cameras. Then we built worlds through CGI and VFX. Now, we can generate visuals through AI.
But the deeper question is not just what AI can produce.
It is what happens to mastery, taste, intention and the human creative process when the tools become this powerful.
We also talk about commercial creativity, working with global brands, celebrity campaigns, social media overwhelm, China and America’s AI race, and why real-world human experience may become even more valuable in the age of AI.
[00:00:12] Hi everyone, welcome to Talking Tech With Creatives podcast, the podcast where we explore the intersection of creativity, technology and the future of work. My name is Stella Oni and this is a space for writers, filmmakers, founders and curious minds who want to understand how creativity is evolving in a rapidly changing world. We have listeners in over 32 countries, which is amazing and growing. I could not believe it.
[00:00:39] I looked at my data and one of my biggest listeners are from Vietnam. Very interesting. Wherever you're listening from, thank you for being part of this growing global community. And if you enjoy conversations like this, do follow or subscribe on your platform and share the episode with someone who is navigating creativity in this new landscape. It really helps more people to discover the show.
[00:01:05] So now today we're exploring how filmmaking is evolving through technology and what that actually means for creatives building careers today. Anthony Rubinstein, I'm going to introduce him and he'll correct me because I picked all this up and he'll correct me if I'm wrong. So he's a London based director and visual effects VFX artist whose work sits at the intersection of film and technology. [...]
Listen to the full episode of Talking Tech with Creatives!