AKA NYC’s Robert Mathis on Broadcasting Broadway
July 11, 2024
Promoting a Broadway show is like threading a needle that changes shape while you attempt to thread it.
Having experienced firsthand the fierce competition and unique challenges of promoting shows on Broadway, AKA NYC Art Director Robert Mathis shares the biggest lessons he has learned in creating standout campaigns that captivate audiences and drive ticket sales.
Because in the end, art and all, it’s all about selling tickets and getting people on those seats.
Promoting a Broadway show is like threading a needle that changes shape while you attempt to thread it.
Having experienced firsthand the fierce competition and unique challenges of promoting shows on Broadway, AKA NYC Art Director Robert Mathis shares the biggest lessons he has learned in creating standout campaigns that captivate audiences and drive ticket sales.
Because in the end, art and all, it’s all about selling tickets and getting people on those seats.
Who Is Robert Mathis?
Robert is an award-winning designer at entertainment-based full-service agency AKA, with a track record of creating visual identities for brands from the ground up. He spent a decade in New York City as an in-house art director for globally recognized brands such as A&E, History Channel, and Lifetime.
While clients often have specific demands and targets, as a creative agency that specifically works in the arts, culture, and entertainment industries, AKA NYC knows quite well which is the main goal for most clients.
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