77 Ventures Creative Collaborates with Boomshot for SEC’s “We Love It Here” Relaunch

Celebrating SEC Network’s 10th Anniversary this fall, the college sports network’s refreshed We Love It Here campaign rolls out in tandem with many milestones for the SEC.

This season also kicks off the SEC on ABC and ESPN and the addition of Texas and Oklahoma to the SEC. Bringing attention to the exhilarating energy of SEC Network and what it represents, longtime agency partner 77 Ventures Creative reimagines the We Love It Here campaign in a series of ads comprised of everything that brings college sports fans home to the SEC.

77 Ventures Creative collaborated with production company Boomshot on the series of spots for the We Love It Here relaunch. Tapping into iconic sports, fan, and network moments, the infectious energy emanating from these ads is the result of weaving together ESPN Creative Studio’s coverage of all things SEC. In these spots, bold graphics take centre stage, while the word ‘love’ in the tagline is teased with a revolving collection of words and phrases that speak to the individual reasons why We Love It Here resonates for fans.

These films celebrate the SEC lifestyle, connecting the images on screen to the network’s live sports coverage, school fandom, on and off-the-field programming, and more. The revitalised brand campaign will be integrated into university and network sports messaging throughout the year.

Head to shots for more on the campaign!