Sean Meehan on The Most Wonderful Time Of The Year (For Advertisers)

“As filmmakers, the most memorable holiday campaigns we can create will reflect a shared awareness, and even humility, between brands and the people we’re trying to reach.”

Acclaimed Arts & Sciences director Sean Meehan discusses leveraging cultural zeitgeist during the holiday season, creating evocative narratives that reflect audience values, and how to think less like product-pushers and more like brand storytellers. Read the full feature in shots!