AdAge Highlights Subaru Ad From Park Pictures’ Lance Acord Featuring Deaf Actors

Park Pictures director Lance Acord takes a hushed approach in Subaru’s latest campaign for the new 2023 Subaru Forester Wilderness. Aptly dubbed ‘A Beautiful Silence,’ the ad allows nature to speak for itself as a father and his deaf son take in the beauty of Yosemite National Park via American Sign Language. The powerful spot underscores the longstanding partnership between Subaru and the National Park Foundation and their commitment to promoting outdoor accessibility among historically excluded communities.

Featured as an Ad Age Creativity Editor’s Pick!