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A Super Bowl ‘Kick of Destiny’: Arts & Sciences’ Mike Warzin Tackles Live Ad for FanDuel
January 9, 2023
With the help of legendary NFL tight-end Rob Gronkowski, Arts & Sciences director Mike Warzin brought the ‘Kick of Destiny’ to Super Bowl LVII.
FanDuel enlisted Gronk to attempt a 25-yard field goal in the first-ever live Super Bowl ad, with a $10 million pot of shared earnings on the line. While the kick didn't go quite as planned, fans got the goods regardless.
See the ‘Kick of Destiny’ on Ad Age.